Framing

  • A loss is more devastating than the equivalent gain is gratifying.
  • People tend to avoid risk when a positive frame is presented but seek risks when a negative frame is presented.
  • A sure gain is favoured to a probabilistic gain.
  • A probabilistic loss is preferred to a definite loss.

Choice of language: connotations and denotations

  • I am righteously indignant; you are annoyed; he is making a fuss about nothing.
  • I am a creative writer; you have a journalistic flair; he is a prosperous hack.
  • I am an epicure; you are a gourmand; he has both feet in the trough.
  • I am sparkling; you are unusually talkative; he is drunk.
  • I am fastidious; you are fussy; he is an old woman.
  • I am beautiful; you have quite good features; she isn’t bad-looking, if you like that type.
  • I day dream; you are an escapist; he ought to see a psychiatrist.
  • I have about me something of the subtle, haunting, mysterious fragrance of the Orient; you rather overdo it, dear; she stinks.

Never argue with a fool, they will lower you to their level and then beat you with experience.

Woody Allen

Cool

One of the surest tests [of the superiority or inferiority of a poet] is the way in which a poet borrows. Immature poets imitate; mature poets steal; bad poets deface what they take, and good poets make it into something better, or at least something different. The good poet welds his theft into a whole of feeling which is unique, utterly different than that from which it is torn; the bad poet throws it into something which has no cohesion. A good poet will usually borrow from authors remote in time, or alien in language, or diverse in interest.

TS Elliot

The real extremists here are America’s oligarchs, who want to suppress any criticism of the sources of their wealth.

“[They] got rich by peddling complex financial schemes that.. helped push us into a crisis whose aftereffects continue to blight the lives of tens of millions of their fellow citizens. Yet they have paid no price.. basically, they’re still in a game of heads they win, tails taxpayers lose…

This special treatment can’t bear close scrutiny — and therefore, as they see it, there must be no close scrutiny. Anyone who points out the obvious, no matter how calmly and moderately, must be demonized and driven from the stage.

In fact, the more reasonable and moderate a critic sounds, the more urgently he or she must be demonized.”

Planet of the Plutocrats, New York Times

In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.

Steve Jobs
The simple statement of Bayes Theorem.

The simple statement of Bayes Theorem.

A classic is something that everyone wants to have read and no one one wants to read.

Mark Twain

Those who do not feel in control of their own lives are less successful and physically and psychologically healthy.

If you’re not careful the newspapers will have you hating the oppressed and loving the people doing the oppressing.

Malcolm X

Since the beginning
Not one unusual thing
Has ever happened.

If one accomplishes some good
though with toil,
the toil passes,
but the good remains;

if one does something dishonourable
with pleasure,
the pleasure passes,
but the dishonour remains.

Musonius Rufus

Now,” those Plumbago lips say, “You are going to tell me your story like you just did. Write it all down. Tell that story over and over. Tell me your sad-assed story all night.” That Brandy queen points a long bony finger at me. “When you understand,” Brandy says, “that what your telling is just a story. It isn’t happening anymore. When you realise the story you’re telling is just words, when you can just crumble it up and throw your past in the trashcan,” Brandy says, “then we’ll figure out who you’re going to be.

Extract from “Invisible Monsters” by Chuck Palanuik